New concept pitch for Diesel
A new concept pitch that would represent the Diesel’ global ‘shop in shop’ (concession) experience.

Each piece of furniture had to be visualised individually and then in situ alongside the other elements showing how this proposal worked as a kit of parts, adapting easily to each particular site depending on size and the merchandise the concession was selling.

Hybridity was a key term within this proposal and the final photo realistic images had to reflect this. Details and joinery were of such importance that the modelling had to have a high level of detail to communicate these junctions where contrasting materials met in harmony.

The end images were used as part of a printed presentation document and also as a live on screen presentation tool.  The images had to be formatted to suit both digital and print media.

No representation of site context was necessary as this concession would be located in different store locations throughout the world, therefore it was more important to communicate the concession as its own entity that would act as a destination point within its larger environment.