Hard sell to soft sell 
A design pitch to secure the roll out of a new concept within phones 4u stores throughout the UK.  

The 3d visuals had to be high impact representations of the proposed concept. These 3d visualisations were not based on any particular store site.

The environment was dictated by the ideas, concepts and sketches of the designers and was more of a direct response to the initial brief. Phones4u wanted to get away from the perception of the hard sell environment in their stores.

With a youthful target audience the visuals had to communicate that Phones4u was now a destination where their customers could update and utilise the latest telecoms technologies on their phone in accordance with their lifestyle.